Sarah Waller started Sweet Libertine Mineral Cosmetics on February 14th, 2009. Unsatisfied with the quality and price of high-priced cosmetics, she spent months trying to find a better option. It wasn’t long until Sarah was making her own eyeshadows, blending colors and micas and oxides. Her friends heard about it and asked her to list some in her Etsy shop and she did – and the entire store sold out within an hour. Sweet Libertine continued to grow over time and is now run by Sarah Waller and her husband, Justin.